IBI ~ helping to bring Heaven to Earth through fragrance. This is our calling and our ministry to the world. To assist in bringing Heaven to Earth in our hearts and to KNOW the Love, Power & Presence of God, so that we can partake of & share the Christ within, Being in the world, but not of it . . . by drawing our identity from the formless God within and not from the things of this world.

Virtue: The LOGO

Welcome to the Virtue® Logo web page. This page is for those of you, who have wondered about our logo and how it was created and if it has any meaning. We accept this curiosity with welcome arms, as a perfect opportunity to illustrate one of the many ways of how the “Be Inspired" process works. Some of you may find this rudimentary, but it isn’t the details, it’s the “spirit?that really needs to be captured here. A few moments of consideration of how we created this logo and a review of the history of the fragrance will give you a cross section of experience, that, together, give a synergy to be drawn from for your own inspirational process.

We needed a logo. We had a fragrance, we were still working on, and a logo to represent the fragrance and the concept, seemed timely. Our "intent" was to create a fragrance that would remind a person of God, their Spiritual or Christ Self. It doesn’t matter what you call this formless part of yourself, it is the reality and "Presence" of IT, that we were seeking to reinforce in the lives of the fragrance users. To enhance their ability to Be aware of that state of consciousness at any given moment, instantaneously. What would the Logo that would represent such an experience look like?

The Inspiration for the logo would follow the same process, we were using for the fragrance. Letting ourselves be guided inspirationally seemed to be the most prudent course of action. Knowing our Intention for the fragrance made it a simple process for the Logo. You simply take the intent to the Still Presence, within, knowing that it will provide, and begin.

The first thing that came was to make an ellipse or oval. Then, drew another. And, another. And, kept drawing them, until a feeling of satisfaction was present. Stopping, we had a grouping of intersecting ovals. The inspiration was to begin shading in areas where they over lapped, in playful spirit, like one would do in a coloring book. What emerged was the Logo, you now see on the bottle. The creative process stopped when a feeling Satisfied was present. How well did it work? Let’s see.

The first thing one noticed is there is a "V", maybe it stands for "Virtue®" or, maybe "Virtue" or both. In the middle of the "V" something is emerging. A flower, a lily, a symbol of Virtue. A trumpet heralding a new emergence of Self was coming from the "V", virtue.

The first thing that most people see is a Fleur de Lys. This aspect brings home an element in the fragrance itself, an Iris, the flower that lends it structure to the Fleur de Lys, a symbol associated with both Marys, Mother Mary & Mary Magdalene, as well as Royalty. Iris is actually in the fragrance. The iris symbolizes purity and the rainbow, long a symbol of the covenant between God and Man. The Mary's are both held, in most circles, as symbols of Virtue, personified.

One of the more common allusions drawn from the Virtue® symbol is that the 2 ends of the “V" look like the heads of two swans, with a lily between them. Swans and lilies are both long associated as symbols of virtue.

Some see a dove descending, a sign of the Holy Spirit. Others see a stylized cross with a halo crowning the center. Yet, some see the 3 in 1 as a symbol of the Holy Trinity.

Whatever your personal take on this Logo, you have to admit, a lot of symbolism has dove tailed(no pun intended) into this one symbol for Virtue® that compliments the original intent and prayers of it’s creators. None, the least of which, was the inspiring influence of the Holy Spirit. Much can be said for the Inspirational process. that can bring so much into a simple logo for a perfume. Divine guidance, indeed.